flowtide was launched to help SMBs in the B2B space not only grow but thrive.
We believe (and research shows) a proactive sales development program is the key growth driver in any successful B2B sales strategy. High performing small and medium sized companies are often experts every facet of their business—product, customer experience, marketing, operations, finance and closing deals—except predictable sales development at scale. All of the pieces are in place, they just need more chances to win.
We help them win.
Where does the name “flowtide” come from?
Most of us have come across the idiom “a rising tide lifts all boats” at one point or another. It’s universal, positive and—most importantly—true. We love the message in the idiom and traced it back to it’s (most likely) inception in a speech from JFK in the early 1960s about the American economy. When launching this company we wanted a name that was simple and unique but carried the essence of the idiom. An Ebb tide is when the ocean is going out and a flood tide is when the ocean is rising, “flowtide” is our homage to the latter. For us it means we’re in this together and when we win, you win. We all win.
Peter (PK) Kirwan
flowtide founder
Working with flowtide
“PK and I built a top-of-the-funnel growth machine together at Wisetail based on earlier versions of the flowtide process. He’s continued to improve the playbook into a well oiled machine. As an AE, I can’t emphasize enough how the quality and volume of qualified leads directly impacts revenue.”
Kevin Davis
Key Account Executive / PFL.com
“As a digital marketer, my approach creating growth always starts big picture but is truly driven by the data. PK applies the same attention to detail into his sales development process. When you combine the two, the digital and the outbound, growth is not only accelerated but predictable.”
Steve Cannon
Founder / Growth Strategist, pulseCHECKER
“I worked closely with PK for several years at Wisetail and personally saw how the sales development system he created allowed us predictably generate new leads, bring new SDRs up to speed quickly, gain footholds in new markets, and ultimately drive a boatload of revenue.”
Ember Erickson
Director of Demand Gen / LumenAd
Our Founder
Peter (PK) Kirwan
After nearly a decade helping B2B companies grow both from the outside as a consultant and inside as a salesman, executive, and leader—I started flowtide because I saw a better way.
As a sales development specialist with a winning, repeatable process the two missing pieces of the equation are a dynamite offering and salespeople capable of closing deals. With our outsourced model, our clients provide the product, we get the leads then the sales teams closes deals. It is the perfect encapsulation of the whole being greater than the sum of the parts.