Affordability

Industry research shows the total annual cost of one full-time Sales Development Rep to is close to $100K when salary, training, tech stack, overhead and training costs are factored into the equation. If you add the managerial cost to ramp, coach and continually guide new SDRs along the path to success your annual costs are well north of $100K. Outsourcing sales development to flowtide by campaign allows for a more strategic allocation of resources, all of which go directly to producing high qualified leads.

Results

As of March 2020 there is a new level of uncertainty in the B2B sales world in regard to pretty much everything. Predictable budgeting practices, costs, deal flow, close rates… everything we knew to be true is liable to change. Engaging a contractor outside your organization who can produce results is an effective way to introduce predictability back into the equation. Expanding and contracting outbound efforts by campaign based on need versus hiring new employees can be a way to both cut costs AND not cut corners.